Back in 2016, the European Union Intellectual Property Office denied a trademark for an energy drink named ‘Brexit’ after deeming that the term was too ‘offensive’ to put on a can.
An official felt that the myriad of people that make up the EU would be deeply offended, and it would ‘undermine the weight of an expression denoting a seminal moment in the history of the European Union.’
Business owners Pawel Tumilowicz and Mariusz Majchrzak tried to get that decision overturned last week after appealing to EUIPO’s Grand Board of Appeat.
This time the Board ruled that the word ‘Brexit’ was not ‘distinctive’ enough rather than being offensive.
And it was rejected yet again.
Speaking to the Telegraph, Tumilowicz said ‘We weren’t at all. We just thought it was quite a cheeky name so we went with it. It was just a bit of fun really.’
Tumilowicz and Majchrzak, who are from Poland originally, operate their company from Prestwich, England.
They could however, still legally register the beverage under the ‘Brexit’ trademark in the UK if they choose to.