Progressive Website ThinkProgress Is Shutting Down Because Nobody Wants To Buy It

ThinkProgress, a top progressive website operated by the liberal think tank, Center for American Progress, is shutting down on Friday after a 15-year run.

The decision was made after the site was unable to find a buyer. The Center for American Progress (CAP) has tried to sell off the website after operating for years in the red, according to The Daily Beast.

“Given that we could find no new publisher, we have no other real option but to fold the ThinkProgress website back into CAP’s broader online presence with a focus on analysis of policy, politics, and news events through the lens of existing CAP and CAP Action staff experts,” Navin Nayak, the executive director of the Center for American Progress Action Fund, wrote in a message to staff, according to The Beast.

“Conversations on how to do so are just beginning, but we will seek to reinvent it as a different platform for progressive change.”

About a dozen ThinkProgress employees will lose their jobs. They are being provided severance packages through November, and will be covered under the non-profit’s health plan through the end of the year.

Launched in 2004, ThinkProgress has churned out several high-profile progressive writers and reporters, including Vox co-founder Matt Yglesias and NBC News campaign reporter Alex Seitz-Wald. It’s best known contributor now is Ian Millhiser, a justice reporter known for his Twitter diatribes about conservatives and the Supreme Court.

ThinkProgress’ decline has confounded some media observers, given the rise of other liberal news outlets during the Trump era. The site hired dozens of new staff members in recent years, but revenue has fallen far short of expectations, according to The Beast.

Written by Chuck Ross

Chuck Ross is a contributor to The Schpiel.

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