UFC President, Dana White, announced Monday evening that he has signed a new 7-year deal to remain with the mixed martial arts giant.
White, 49, has guided the UFC into a multi-billion-dollar organization during his tenure with the company and was instrumental in creating “The Ultimate Fighter,” a popular reality series. White also helped shape the careers of international superstars, Conor McGregor and Ronda Rousey.
“Ari Emanuel and I just signed a new seven-year deal, too,” White said, “So we’re here for seven years. ESPN is here for seven years, and the incredible things that we’re going to work on, I just can’t even tell you how pumped I am for all this stuff.”
White, who previously worked as a manager for former fighters Tito Ortiz and Chuck Liddell, contacted Lorenzo Fertitta, a childhood friend, after learning the UFC was up for sale. Lorenzo and his older brother, Frank, acquired the UFC in January 2001 and named Dana White President shortly after.
The UFC became a subsidiary of Zuffa, LLC after the purchase. In July of 2016, Zuffa, LLC was sold to a group of investors spearheaded by WME-IMG for $4.02 billion. It is reported Dana White had a 9% ownership stake at the time of the sale.