Gwyneth Paltrow is best known for her acting skills, especially with her new Netflix show debuting Friday called “The Politician,” which pokes fun at a high school class Presidential candidate who wants to be President of the United States one day. Despite most headlines being about her acting projects, Paltrow is also a champion of women’s’ issues, including many important ones that often do not get enough attention.
Paltrow started a wellness company called GOOP out of her kitchen in 2008. Since then it has grown into a successful brand valued at $250 million in 2018. Her company promotes beauty products, informational articles, a podcast, and now a Netflix series discussing women’s issues such as clean beauty and housing products, autoimmune diseases that affect women, and even sometimes taboo subjects like female sexual dysfunction.
GOOP provides resources for women such as articles on safely using cleaning and makeup products, as well as which brands to avoid that put toxic chemicals into their formulas. Her attention to clean beauty has informed many women about the potentially poisonous ingredients in several products, as well as shining a light on the need for women to care about their health. For far too long, women were not aware of the endocrine disruptors and artificial ingredients in several of their products, and Paltrow has been able to keep the billion dollar beauty industry accountable, producing better products for their consumers.
Her company also advocates for better research into autoimmune diseases, which are on the rise in the Western World. There is a significant lack of research and funding into the causes, treatments and cures for these diseases, especially for women who die or suffer in silence with their symptoms. Paltrow has raised intentional and impactful questions regarding the rise of autoimmune diseases, getting wellness gurus and doctors alike to help develop solutions to such a complex problem.
Somewhat controversially, Paltrow also goes all out in trying to educate women about sex issues after pregnancy, how girls should be educated about sex, and why women experience sexual dysfunction. Her website even sells a variety of products that can help with these issues. Since the 1950s, women’s health issues have not been studied as much as male issues. Paltrow’s wellness brand has highlighted these issues, hoping to educate women and offer insight into ways that women can get better treatment for their own physical symptoms.
Paltrow should be most known for advocating for other women, as she promotes other women founded and run brands at GOOP even though they compete with her brand. Instead of tearing other women down, she passionately advocates for other women by highlighting them and their brands. Paltrow may be known as a talented and successful actress, but her best asset just might be her passion, curiosity and advocacy for women issues.